Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes.
The founding management team - Sam Moss, Ian Miller and Gary Perlstein opened the company’s first two stores in 1993 in Surry Hills and Wollongong under the trading name of Miller’s Fashion Club. On 28th May 1998, the business was listed on the Australian Stock Exchange with 147 stores across Australia under the name of Miller’s Retail Limited.
SFG now sells a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales.