OUR BRANDS

Our Brands

Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes.

Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales.

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Millers

Millers provides value fashion for an ageless woman allowing her to always look good and feel great.  Read more...

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Katies

An iconic brand with a bright future! Katies is the ultimate style destination for contemporary fashion making women look good and feel great.  Read more...

rivers small

Rivers

Rivers has a long history dating back 28 years when it commenced operations as a shoe manufacturing business in Ballarat.
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crossroads web

Crossroads

Crossroads provides stylish, affordable fashion in ladies sizes 8-22. With over 160 stores nationwide, crossroads is committed to delivering practical and on trend wardrobe solutions to every woman.  Read more...

autograph

Autograph

Fashion for every occasion that’s feminine, flattering, and fun, in sizes 14 to 26.  Read more...

citychic

City Chic

City Chic is the Leading Global Plus Size Fashion Destination in Sizes 14+  Read more...